Ladbrokes to acquire BetDaq

The oldest bookmaker Ladbrokes wants to purchase Global Betting Exchange Alderney. The cost of the deal will make €30 million and will be completed in February 2013.

It should be noted that GBEA is the parent brand of betting exchange BetDaq. As you know this brand belongs to Ireland's richest man, Dermot Desmond, who already owns a 2% stake in Ladbrokes and can increase it through this deal.

Betting exchange BetDaq is the second largest exchange after Betfair. According to the latest financial report BetDaq’s profit amounted to €2.8 million, and the value of assets rose to the level of €35 million. The owners of Ladbrokes expect to strengthen their position in the UK market, as well as providing a range of betting services because a lot of players prefer to use the services provided by the abovementioned betting exchanges.

Through this agreement BetDaq and Ladbrokes will have additional opportunities to compete with the betting exchange market giant. News about the forthcoming deal did not have much influence on the shares rise of these companies. Ladbrokes shares grew by 2% to 210 pence.