Betfair to sponsor Bayer Leverkusen

The British betting exchange Betfair has become the official sponsor of one of the best football teams in the German Bundesliga - Bayer Leverkusen.

The betting exchange is famous for its cooperation with many sports teams such as Barcelona and Manchester. It's time for another giant of European football. A two-year sponsorship contract with a possible extension for another year has been recently signed. According to the terms of the agreement Betfair will be able to
advertise its logo at BayArena, the main stadium of the club. Moreover, Bayer will participate in a variety of marketing promotions of the betting exchange.

Before signing a cooperation agreement with Betfair, Bayer Leverkusen had concluded a contract with the Maltese bookmaker Bet3000. According to the representatives of the German club, Rudi Voller, Bayer sporting director and former successful player and coach, will become a representative of the Betfair brand. Both parties look forward to the fruitful cooperation, which will bring many benefits.