William Hill is one of the oldest and most well-known bookmakers in the world. The British giant was created in 1934 and since then have been continuously offering bets to people from all over the world. Why is it one of the best? Well, numbers speak for themselves. The bookmaker hires more than 15 thousand employees in 12 countries around the globe and has more than 3 thousand local high street betting shops around Great Britain alone. William Hill offers well over 60 thousand football matches every year. Its annual turnover is approximately several billion pounds. We believe that the bookmaker William Hill fully deserves to be called one of the top online bookmakers.

No bonuses available.
Our rating:
Users rating:
average: 4.95 (20 votes)

Advantages and disadvantages of the bookmaker

Reliable bookmaker with excellent reputation
Rich sports betting offer
Experienced bookmaker
Various available payment methods
£/€0.01 min. stake
Presentable esports betting offer
Presentable live betting & livestream section
User-friendly search engine
Bet search panel
Virtual sports section
Competent customer support
Plenty of bonuses and promotions
Spend online funds at any local shop
The company is listed on London Stock Exchange
Traditional design of the website which many clients complain about being old-fashioned
Livesteams are not available via mobile app
Disastrous Asian handicaps policy
High margins in some markets

About William Hill

william hill start

A businessman from London named William Hill registered a self-titled company in 1934. At first, the company was mainly providing postal and communication services. However, William Hill always had an eye on the young and developing industry - bookmaking. The rest is history. The bookmaker William Hill has been operating for decades and is still considered one of the best in the world.

As a bookmaking company, William Hill offers its services not only online but as well in land-based shops. The company hires more than 15,000 employees in 12 countries around the world, and its annual turnover is several billion pounds! This betting operator has definitely been for a long time and already build up a name for itself. Its trustworthiness, safety and reputation are well-recognised by many punters. Not to forget, the company has been listed on the London Stock Exchange since 2002 and became the official partner of the National Basketball Association in 2019.

william hill register

Bonuses and promotions at William Hill

There is nothing much to complain about here, and William Hill definitely deserves some praise. First of all, the bookmaker offers quite a generous welcome bonus for each new client that signs up. All you have to do to get a cool £30 free bonus is to register a new account using the C30 promo-code, make the deposit and place your first bet with a £10 min. stake and the min. odds of 1.50 (1/2). Complete these steps and get a free bonus on your account.

bookmaker william hill bonus welcome promotion

You think that’s all? Completely not! Unlike the majority of bookmakers, William Hill takes care of its clients all throughout their journeys by offering various bonuses and promotions. First of all, you can find lots of regular promotions, like for example, stake refund on lost tennis and cricket live bets, ACCA boost, as well as numerous horse racing offers.

bookmaker william hill bonuses and promotions

Besides that, William Hill also offers various interesting occasional bonuses dedicated to all the popular sporting events, therefore, nobody should feel left out.

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Sports betting offer at William Hill

The list of sports offered by William Hill is quite long, and it’s hard to imagine that someone would be left unsatisfied. The number of markets and options provided contains everything you could possibly ask for. Traditionally, football is dominating the sports betting offer (from the top European cups and competitions to lower leagues and less popular tournaments). However, there is still plenty of other sports you can wager on.

william hill bookmaker betting offer

Besides football, the bookmaker can be proud of its offer on horse & greyhound racing, tennis, rugby, cricket, as well as esports and various political and public affairs. Though, when it comes to margins, there is still room for improvement - quite competitive odds for British football markets, but rather less for those from the lower competitions in other parts of the world as well as for other disciplines. Apart from sports betting, William Hill has casino, live casino, poker and other gambling games. Therefore, everyone will find something for themselves. 

Another thing that you can complain about is the Asian handicaps offer. The situation looks the following way, there is completely nothing for less popular markets, while the top events only receive one or two Asian lines. It seems rather unacceptable for the bookmaker of such a calibre.

william hill betting

A complete list of sports disciplines available at William Hill:

  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Football
  • GAA Football
  • Golf
  • Greyhound
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lacrosse
  • Motor Racing
  • Netball
  • Politics
  • Pool
  • Rugby
  • Snooker
  • Table Tennis
  • Tennis
  • TV/Specials
  • UFC
  • Virtual Sports
  • Volleyball

Live betting at William Hill

The live betting section is up to a standard. You can find live betting odds for the majority of the most popular markets. Once again, football is in the spotlight. Even the most demanding punter will be pleased with the number of markets, leagues, matches, and betting options for every particular match William Hill’s live betting section has to offer. Another thing worth mentioning is that the bookmaker provides its clients with numerous livestream transmissions of matches you bet on.

Another great perk that no other bookmaker rather has is the live radio, which, among other things, streams horse & greyhound racing. The Asian handicaps offer here looks better, whereas you can find a couple of lines for every single offered event.

william hill livebetting

Esports betting at William Hill

Unfortunately, there is no separate esports section at William Hill. What is more, you won't find any of them on the main list of offered disciplines. You have to select ESPORTS on the main page and only then will be able to see all the available markets. This appears to be not very convenient. However, there should be no complaints if we manage to find what we are looking for. William Hill covers lots of markets and currently offers the following disciplines: League of Legends, CS:GO, Dota 2, Starcraft, King of Glory, Rainbow Six and Rocket League.

william hill esports betting offer

Virtual sports betting offer at William Hill

Virtual sports fans should definitely be satisfied with the William Hill's offer. Not only you can find great odds for the number of virtual football matches, horse & greyhound races and motorsports events but also can receive detailed experts' analyses about the particular event or player.

william hill virtual sports betting offer

William Hill mobile

Fans of mobile betting will surely be satisfied. You can access the official bookmaker William Hill website in two way using your mobile device. Either you can visit it via the browser installed on your smartphone/tablet or you can download the official William Hill free application compatible with any operating system. Both options provide comfortable access to the bookmaker’s website. However, the mobile app is rather more functional.

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William Hill Plus

Enjoy the freedom of betting with the most revolutionary William Hill Plus product. Have complete control over your betting any time you want. Cash in your online balance on your in-shop bets, have access to all the available live score & in-game statistics, as well as all the bonuses & promotional offers.

bookmaker william hill plus offer

William Hill clients who use Plus can deposit & withdraw their fund at any WH shop without limits & extra fees. What is more, punters can simply use their online funds to bet on their favourite sports in-shop.

bookmaker william hill plus options

Our opinion about William Hill

Altogether, it goes without saying that William Hill’s executives have done a tremendous job to be where they are right now. Punters must be happy to be able to enjoy excellent sports betting offer, competitive odds and quite frequent bonuses and promotions for both new and existing clients. Nowadays, it is always nice to have a room for tradition, trustworthiness and experience.

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Customer support at William Hill

The customer support employees are well-qualified, professional and very helpful. You can reach them either via email, live chat, phone, fax, special fill-in form on the website and even more traditionally, via postal service. Moreover, the response time is also quite good.

william hill support

Payment options at William Hill

The British bookmaker William Hill offers a massive number of payment methods and is an absolute leader in this category. Among many others, you can find such options like debit/credit cards, Neteller, Skrill, Paysafecard, Paypal and traditional bank transfer. Along with the endless list of accepted currencies and user-friendly limits (£5 min. deposit, £99,000 max. withdrawal), it is guaranteed that no one will have any problems with making a deposit or then withdrawing the winnings.

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William Hill's bonuses and promotions

No bonuses available.
Quick William Hill info William Hill logo
Minimal deposit


Minimal withdrawal


Payment options
Bank Cheque Bank Transfer Entropay Visa Card EPS GiroPay iDEAL Instadebit Maestro Debit Card MasterCard Neteller PayPal Paysafecard POLi Przelewy24 Skrill VISA Visa Debit Card Visa Electron Web Money
Minimal stake

£/€ 0.01

Odds type
Decimal Fractional Moneyline
Betting options
Asian handicaps Cash Out Livestreaming
Live betting




what is the best william hill advantage comparing to other bookies?


ill give it 3 stars


sucks that they are not posting new promos as frequently as other books


new markets are being constantly added you just have to check. (psss... they have search bar)


does anyone know if wh adds new betting markets and wher i can find them?


i dont know about american football, better check out some other sportsbook to be honest


is william hill good for american football? i cannot find a decent offer. plz help


yeah definitely!


should i register an account at WH or it is not worth it?


yeah they have some tool to buy or exchange those coins something like that


can somebody confirm that WH got sold in US?


stop listening to rumours WH is still a legit book!


william hill is sold out, watch our bankroll!


william hill provides a really great service whether you like or not. it has been around for decades now and probably knows damn well how to do it, so just stop hating. recommend this book to those, who is serious about their wagering...


too much hype around it


great book, nothing special, very reliable


personally it is a good bookmaker, but just like every other brand name you pay for the nametag. its no different from other bookies at all.


it is only you


is it only me or their search bar is not working?


every one want, Martin


I want to be getting correct scores two or three games or draw games


once I had an issue with a free bet it was not appearing on my account and I missed the deadline. but they issues a new one after a while


i only have one question. has anyone had any issues with william?


pure tradition and class


never had any issues with them?


hate their interface. takes so much time to find what are you looking for. only search bar helps


the pure top of all bookies!


i just wish they would be better


why do you guys have so many articles about william hill?


decent bookmaker, never had any issues with them


I have an account with WH for more than 10 years. Lately I experienced a lots of issues regarding the withdraws. Very poor customer service it looks there's nobody in charge.
WH advertise that you will receive your money in 5 working days, already passed 10 days, did not get it. They dosen't want to send me any proof of the payment. Bet 365 is much better, next day I received my withdraw.


I've been with them for over 10 years now I treat them well similarly to Unibet, nice betting without worries and problems.


after having problems with placing bets 2 saturdays ago,i contacted their online help who obv couldnt help me and left me hanging for over 20 mins then logd of,i have emailed william hill with them replying twice and now have stopped ,i will take my business elsewhere

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